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  1. Home
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  3. Dirk Beukenhorst
Dirk Beukenhorst's picture

Dirk Beukenhorst

AI Adoption & Innovation Lead
Roche Diagnostics GmbH
Country or state 
Germany
Available to 
Europe
City 
Heidelberg
Fee 
Languages 
English,
German,
...
Volunteer
Yes
Timezone 
Europe/Berlin

Personal Details

Bio

I am a multidisciplinary technician with a passion for connecting technology to people’s personal interests.

My ambition is to motivate and inspire audiences by showing how technique can enrich their own field, blending expertise, storytelling, and a touch of imagination.

In a time when AI evokes fear, skepticism, or naive optimism, I invite audiences to see it instead as a playful, powerful opportunity.

Through clear insights, deep expertise, and shared discovery, always with a healthy dose of laughter, I help people embrace our human-AI journey with curiosity, trust, and real motivation.

Current position (1)

AI Adoption & Innovation Lead

Roche Diagnostics GmbH

Degrees (2)
Applied Physics
The Hague University
2012 to 2016
Artificial Intelligence: Implications for Business Strategy
MIT
2025

Presentations

Presentations (1)
The AI Journey - The future is now!

“AI isn’t coming. It’s already here. Are you ready?”

In this energizing and entertaining talk, I take your team on a journey through the world of Artificial Intelligence, what it is, what it isn’t, and how to actually use it.

We’ll start with the basics: what is intelligence, and how does AI compare to the human brain? Then we explore the strengths of both sides, where AI excels, and where humans dominate. This is important to be able to use AI in its full potential.

With clear examples, I’ll explain Machine Learning, Generative AI, and Robotics, plus the real risks: bias, hallucinations, and AI hype.

The goal? To give you a clear, practical, and fearless understanding of AI, so you can start using it with confidence and purpose.

The future is now, and it’s full of possibility. Step into the AI journey with curiosity and courage. Let’s embrace its full potential to grow, innovate, and succeed together.

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Expertise (10)

Technology
Business
Artificial Intelligence Integration Artificial Intelligence for Business AI for Business AI Implementation Adaptive Generative AI Artificial Intelligence Artificial intelligence course AI
Recommendations
Why choose me? 

Let’s make technology irresistible: not by force, but with laughter.

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