As a global-minded Consultant, Speaker, and Author with international experience spanning 20 years across sectors, continents and cultures, Diego operates at the intersection of communication, business, and global affairs.
Building on a long career in journalism in Europe and in the United States and on an experience as a business consultant in China, Diego combines his communication skills, political and business nous, intellectual versatility, and global perspective to advise international companies faced with the communication and cultural challenges associated with operating in an increasingly complex global business environment.
Thanks to the combination of strong presentation skills with the ability to break down complex information into an effective message, Diego is also an accomplished keynote speaker and academic lecturer.
Recent speeches include:
- TEDx Talk on International Business Communication: “Navigating Global Complexity – The Cultural Compass”, Lugano, Switzerland, April 2016.
- Keynote Speaker on International Communication and Global Leadership, Boğaziçi University Leadership Summit, Istanbul, April 2017.
- Panelist on China’s Reputation at the Conference “Understanding China’s Soft Power and Influence” organized by the PRC’s Mission to the EU and the think-thank “Friends of Europe”, Brussels, November 2017.
- Keynote Speaker on China and the New Silk Road, “Eurasia in the New Global Disorder: How Should Businesses Navigate the Changing Geopolitical Landscape?”, Executive Discovery Event, IMD Business School, Lausanne, November 2017.
- Executive briefing on China’s Reputation to a high-level Chinese delegation in Geneva, Geneva School of Diplomacy, December 2017.
- Keynote Speaker on the relationship between Country Reputation and Corporate Reputation and Panelist on Country Communications, World Communication Forum, Geneva, March 2017.
He is the author of “Decoding China. Cross-cultural strategies for successful business with the Chinese” (2017) and of two other books in Italian: one in 1999 on the reputational crisis of the Swiss banks after the scandal of the WWII Jewish assets and one in 2010 on US foreign policy and the challenges of the multipolar world.
