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  1. Home
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  3. Denyse DRUMMOND-DUNN
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Denyse DRUMMOND-DUNN

President & Chief Catalyst
C3Centricity
Country or state 
Switzerland
Available to 
Global
City 
Lonay
Fee 
Ask for pricing
Languages 
English,
French
Volunteer
Yes
Timezone 
Europe/Zurich

Personal Details

Current position (1)

President & Chief Catalyst

C3Centricity

Degrees (4)
Innovation
IMD Business School
2003
Leadership Principles
London Business School
2004 to 2005
International Executive Leadership for Women
MCE: Management Center Europe (Brussels)
1998
Bsc(Hons) Computer Science
Loughborough University of Technology
1971 to 1974

Bio

Horizontal Tabs

Short Bio <100 words)

A globally recognized change catalyst, Denyse Drummond-Dunn breaks barriers through innovative frameworks: LADDER for advancement, PAINT for transformation, QC2 for CX. These proven methodologies help professionals navigate corporate environments while embracing their authentic selves.

With senior executive experience at Nestlé, P&G, and Philip Morris Int'l spanning 125+ countries, Denyse brings unique perspectives as a technology expert, pilot and dive-master.

She's authored multiple books, including The Winning Series, the #1 Amazon best-seller on global marketing, and Winning Customer Centricity. Her dynamic presentations blend diverse insights to address the critical intersection of insights, innovation, inclusive leadership. and digital transformation

Long Bio (<310 words)

Denyse is a business growth catalyst who works with organisations that want to grow by attracting, delighting and retaining more customers.

She is a global keynote speaker, author and trainer. Denyse is also a new-age marketer, having a rare combination of creativity, cultural sensitivity and technical know-how.

She lives in Switzerland and has worked in over 125 countries, giving her a unique perspective. Denyse knows the similarities and differences between people around the world. This understanding accelerates the expansion of organisations looking to grow regionally or globally.

Her career includes senior executive roles with Gillette (P&G) and Philip Morris International. Most recently, she was Global Head of Consumer Excellence for Nestle. Over the past eleven years, Denyse has advised some of the greatest marketing brains in consumer goods multinationals, including Unilever, Coca-Cola, Hero, and Carlsberg. She has also been invited to lecture at many of the most prestigious Universities around the world, including Miami, Shanghai and Mumbai.

She is the author of “Winning Customer Centricity: Putting customers at the heart of your business – one day at a time.” It was described as a "must-read for today's and tomorrow's marketeers" by Unilever’s former CEO Paul Polman.

Denyse is an award-winning blogger who writes both on her own site C3Centricity and is regularly invited to guest blog on many others. She was recently voted a top blogger on Innovation, Analytics and Digital Marketing.

Denyse delivers personalised programs that surpass her clients’ expectations and bring faster change and more profitable growth than they had anticipated. Her talks are highly interactive and results-oriented, whether for small groups of 10 executives, 20 managers or 1,000 employees.

Denyse holds a BSc (Hons) in Computer Science and diplomas in Organisational Leadership and innovation. In addition to her executive clients worldwide, she is passionate about flying (she’s a pilot), diving (she's a divemaster), and technology. (She's a geek, too!)

Presentations

Presentations (6)
Climbing the Glass Ladder: 7 Essential Truths Smart Women - and Men - Need to Know

We’re told to ”break the glass ceiling,” but few realize there’s a precarious pathway leading up to it.

An invisible series of challenges that defeat most people long before they get to their ceiling.
In this eye-opening keynote, Denyse reveals the missing puzzle pieces that ambitious professionals repeatedly overlook.

Insights are the heart of accelerated and profitable brand growth

Most companies struggle to develop actionable insights, but you don’t have to be one of them any more.

Learn the most successful process used by global leaders in major multinationals and get the tips, tricks and templates you need to join them.

Denyse will share her secrets about insight development and the reasons why so many organisations still struggle. Taking examples from her experience working with some of the top consumer goods, technology, luxury and pharmaceutical companies, she will inspire and catalyse your own process of developing actionable insights.

Crafting Irresistible Offers: Identifying and Delighting Your Ideal Customers

Identifying the best category for your brands and the most profitable customers for your offer is essential for every business.

Creating an offer that your customers find irresistible starts by deeply understanding their wants and needs. In other words, pinpointing the solutions they are searching for to make their lives more enjoyable.

To do this you need to watch and listen to them to identify their pain points, and then craft a solution that will delight them.

An End to Drowning in Data and Thirsting for Insights

There's no stopping the inflow of information into organisations. It's still gathered through market research, which is becoming proportionally smaller by the day.

But it also comes from social media, smartphones, wearables & RFID chips that get added to articles at every possible opportunity.

Who will benefit, and how are we to better manage it all? That is the question which we will answer in this talk!

We will explain how to save money by collecting and storing less data and using the rest more effectively with the 7-step CATSIGHT Process.

Developing actionable business insights will explode the ROI of your business information, which is used to connect, engage and delight your current and new customers.

From Ordinary to Extraordinary: The Power of a New Customer-centric Culture

All businesses struggle with growth and profitability at times.
But every organisation can grow more profitably when they update their mission to a customer-centric one, so every employee understands the role they play in delighting them.

Customer centricity isn’t new but that doesn’t make it easy. Research confirms that companies that lead in customer experience grow more than three times faster than those that don't.

But it takes more than declaring customer centricity as a company objective. It takes changing company culture and setting an exciting and motivating new company mission and vision.

The engaging talk will explain the four foundational areas of a Customer-first strategy and how to excel in each, with numerous good and less good examples. It will conclude with suggestions about solving the most common weaknesses by area and show how every organisation can implement simple changes for rapid and profitable growth.

Don't be satisfied with satisfaction. Make your customer service exceptionally friendly & delightful

Every business is personal.

There may be customers without brands, but there are no brands without customers. So how personal is your business?

How do you build engagement and trust with your customers? By giving them an excellent experience and service every time.

But if you're satisfied with satisfaction, your customers are probably not as happy as they could be. Only delight will keep them coming back for more.

So how do you delight your customers?

By knowing them and what they want. By going beyond what they expect so they trust you to do the right thing.

Past talks (3)
Why Customer Centricity & not Technology
IIeX-NA
Atlanta, GA
December 31, 2015
MR&I and the Human side of Information
BAQMaR
Ghent, Belgium
December 31, 2014
New Rules of Engagement: Why Market Research should Lead Customer Centricity
CASRO Technology & Innovation
New York, NY
December 31, 2015
  • All (2)
  • Videos
  • Photos (1)
  • Slides (1)
This speaker hasn't uploaded any videos yet.
Denyse Drummond-Dunn - Winning Customer Centricity
This speaker hasn't uploaded any one sheet yet.
This speaker hasn't uploaded any press information yet.

Books & Articles (8)

Winning Customer Centricity: Putting Customers at the Heart of your Business - 1-Day at a Time
C3Centricity,
2015
Innovation and Creating Shared Value: The Highly Effective Habits of Innovative Organizations
Winning Customer Centricity: An Interview with Denyse Drummond-Dunn
"ONCE UPON A TIME, THERE WAS A JEWELLERY BRAND..."
The Human Side of Data
The End of Marketing as You Know it!
What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes
Ten Easy Questions Marketers Should Ask Before Requesting Market Research

Expertise (11)

Business
Leadership
Media & Marketing
Business Strategy Bringing your vision to reality Customer Attraction customer delight customer retention Walking the Talk of Customer Centricity Improved Ideation & Innovation Insight to Action with Impact

Clients

Unilever
Coca-Cola
Carlsberg
Hero
Biosensors

Reviews

Testimonials (2)
  • Denyse sees the big picture and knows exactly where research excellence needs to fit it. She is great at change management, engaging teams and leading to success. She is an excellent Client to work with and I hope to work with her again.
    Dan Foreman
    Founder and Managing Partner
    ZappiStore
    Verified
  • Denyse is an inspiring professional with a great strategic focus. Her ability to shape a vision and drive change is unique. She is able to understand very well brands and consumers. She is innovative and passionate about her work. It has always been a real pleasure working with her.
    Andrea Bielli
    Sevendots
    Verified
Recommendations
Why choose me? 

Denyse Delivers: strategic insight, breakthrough innovation, inclusive leadership

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