Deb Gabor | SpeakerHub

Personal Details

Bio

"Leading Expert" doesn't come close to describing Deb Gabor's passion for brands.More accurate? Brand Guru. Brand Impresario. Brand Evangelist. Deb's written the book on branding (three times!) with bestsellers Branding is Sex, Irrational Loyalty, and Person-Ality. She's the founder and CEO of Sol Marketing, a strategy-led marketing firm obsessed with solving major business and branding problems for clients in every industry. Deb and her team at Sol Marketing have introduced her revolutionary brand strategy for organizations ranging from international household names like Allrecipes, The Associated Press, Dell, Microsoft, NBC Universal, NPR, NTT Data, and Siemens, to exciting emerging brands like hint water and Indagare. Deb also lends her brand authority with frequent contributions and commentary to major news outlets such as Entrepreneur, Forbes, FORTUNE, Inc., MediaPost, New York Times, NPR, USA Today, Wall Street Journal, and The Washington Post. Business and marketing organizations regularly call on Deb as a keynote speaker and workshop leader, relying on her as an inspiration for executives to embrace the power of branding to create Irrational Loyalty.

Current position (2)

Bestselling Author/Speaker

Irrational Loyalty / Branding is Sex

CEO

Sol Marketing

Degrees (1)

Communications

Miami University, National-Louis University

1986 to 1994

Presentations

Presentations (7)

Branding Masterclass...Uncensored

In this engaging and action-packed keynote, Deb Gabor works with audiences to help them understand how to make their customers the heroes of their own stories. Strong brands help their customers solve problems, present a positive image to the world, feel empowered, feel accomplished, and feel like the hero in their own personal stories. Think about what happens when you're feeling like you're on top of the world and everything is working out the way you hoped it would. Deb Gabor puts you in the mood to create a powerful brand that connects with your most important customers – the ones most highly predictive of your success.

Define what is a “brand” and the concept of Irrational Loyalty
Understand the importance of branding for informing marketing strategy
Learn how the most valuable global brands create Irrational Loyalty and how you can use those practices to your brand’s own advantage
Walk out with two powerful exercises you can use on the job the very next day

The Ideal Customer Archetype: Branding is for Unicorns

The Ideal Customer Archetype: Do you ever wonder how top brands create irrational loyalty among their users?
The world’s most profitable and well-known brands bond in highly emotional and compelling ways with the customers who are most likely to spend the most money with them. Sol Marketing CEO and founder Deb Gabor leads this highly interactive workshop guiding attendees through identifying and profiling the customer who is most highly predictive of a startup’s success using the “Ideal Customer Archetype” methodology. Through the use of hands-on exercises, audiences learn to use this method to go beyond traditional demographic and firmographic profiles to hone in on behavioral and attitudinal attributes that enhance the climate of consideration for their brands and products.

TAKEAWAYS:
Understanding the ideal customer archetype methodology

Getting inside your customer’s head

Segmenting and targeting customers

Bonding emotionally with customers

Becoming part of customers’ self

Skunkworks Branding: Branding for Early Stage and Small Businesses

When starting your business, there's a lot to think about – your product/service, your team, your employees. But there’s also your brand.
You want to make a big splash, but you don't have a big budget. Free social media is a good place to start, but there are strategic things you can do up front to dial in your strategy to ensure you maximize the use of your limited funds and unexpected low-cost opportunities to build your brand's visual and verbal assets. This class is highly interactive, so expect to roll up your sleeves and begin the process of defining your brand’s core DNA and go-to-market strategy.

Takeaways
THIS SESSION ABOUT BRANDING FOR EARLY STAGE COMPANIES WILL EXPOSE YOU TO THE FOLLOWING IDEAS:
Basics of branding – what it is and what it isn't
Why and when to brand your early stage company
Using DIY techniques to define your brand's core DNA and story
Building a visual and verbal identity on the cheap
Growth hacking your go-to-market strategy

Hacking the Elevator Pitch

Whether you are out at a conference, mingling with friends, or you just so happen to know somebody who knows somebody who's able to help you take your company to the next level, you'll get this question: "What do you do for a living?" Or, “What is your company about?” This is the perfect opportunity, not to necessarily “sell” your business, but to make people want to know more about you and your company. The infamous “Elevator Pitch” was created for just such an occasion.

An elevator pitch is a conversation, or an ice breaker, that will (hopefully) lead to a deeper dialogue about the functionality, and specialty, of what you and your company can offer. In practice you typically have just 60 seconds to leave an exciting, impactful, and meaningful impression with whomever you come in contact with. So make them count. This highly-interactive, hands-on session will provide you with the building blocks for an exceptional pitch that leaves audiences wanting more.

Craft Your Brand: Personal Branding

You probably never wondered what getting "in the mood" and how your personal brand shows up have in common.
IN THIS FAST-PACED BRANDING MASTER CLASS YOU'LL LEARN THAT AND ALL ABOUT:
The concept of "irrational loyalty" and how a brand that killed 11 of its customers is still a fan-favorite

The three magic brand questions that unlock all your personal brand potential

How to create a head-turning personal brand that makes your audience the hero

Most personal branding talks are either very academic or theoretical. Deb believes you shouldn’t need a Ph.D. to understand branding. This fast-paced, highly interactive master class based upon the branding methodologies Deb and her company have employed for decades to create some of the best-known brands in the world. This session isn't just educational, it's a hands-on, how-to workshop-- in plain English-- for building or reigniting your personal brand so you can achieve your personal and professional goals.

The 8 Hour Brand

Deb Gabor, author of Branding is Sex & Irrational Loyalty shows you how to...
Define and articulate your brand’s core DNA
Differentiate meaningfully from the competition
Identify your brand’s most compelling advantages to customers Define and document your brand's core DNA in one 8-hour, hands-on workshop.
Attend this one day session and walk out ready to:
Roll out new messaging to use in sales, digital marketing, PR, social media, and other activities.
Update creative brand elements such as logos, color schemes, web pages, and advertising campaigns.
Indoctrinate your team to your brand strategy and messaging.

Person-Ality: Cultivate Your Human Authority to Ignite Irrational Brand Loyalty

The "technical" definition of authority is a high degree of recognition and trust in a brand, measured by the extent to which a brand's leader is seen as a subject matter expert in their category. But we know that authority goes so far beyond that. It's something that needs to be created and nurtured and it's so much more than expertise. When you cultivate authority correctly, complete with an alignment of values between you and your most important audiences and with an authentic and unique POV, authority allows you to enter conversations in which you previously wouldn't have been able to participate.

We look to brands for what to do, what to think, and how to feel. We want to know what and whom to support and what to stand against. Brands are the new voice of authority. Now is the perfect time to reveal their humanity -- with YOUR authority. At the intersection of shared values between your brand and your audience is where your individual "authority" shines.

Workshops (1)

8 Hour Brand

Full day

Why should your customers choose you over the competition? What’s uniquely singular about your brand? Do people have a hard time “getting it” when you tell them what you do?