Mr. Sexpo Talks PR and Marketing
David Ross, often referred to as Mr. Sexpo, conceived and launched the adult entertainment exhibition, Sexpo – Health, Sexuality and Lifestyle Expo in Australia, in 1996, before expanding to South Africa in 2007 and London in 2015.
After the sale of Sexpo, with no ongoing involvement with the event, David says now is the right time to tell his life story.
David’s newfound spare time is being utilised to fulfil public speaking engagements and write his tell-all autobiography, detailing his 36 years inside the adult industry bubble, including 18 years as Mr. Sexpo, and stints at iconic (and infamous) clubs, such as Ladies for Gentlemen, Top of the Town, Daily Planet and Simply Irresistible. David was also involved in the leading adult industry retail chain, Club X, and served as president of the (Australian) Adult Entertainment Industry Association.
David’s story is a salacious tale of sex industry savvy and what really goes on behind the facade of the adult entertainment industry; from boardroom to backstage, all will be revealed.
David faced much opposition in bringing the Sexpo brand to market, finding it necessary to become very creative with the way he presented the concept to venues, media, potential exhibitors and partners, as well as the general public.
David is the perfect choice for those looking for a speaker to deliver an important message of resilience and forward-thinking marketing, combined with innovative public relations techniques, via a meaningful and attention grabbing presentation. With a solid background in public relations and marketing, he speaks to the determination and skills required to bring a major event to fruition, particularly in an environment of discrimination and bias. Also, he explains how the final product presented to the public was shaped out of the necessity to attract women to an event that could so easily have been seen as a male dominated sleaze fest. David also covers the lighter side of working in such a fascinating business and what originally brought him to ‘the industry’.
A true never-say-die story of persistence and determination; one that demonstrates that you can, with the correct packaging, make a silk purse out of a sow's ear!
David has been a much-called-upon spokesperson for the adult entertainment industry for more than 36 years and served on the Victorian Government’s Adult Industry Advisory Committee. His numerous media credits range in diversity from morning television to late-night chat shows, from major newspaper news articles to feature pieces, from the ABC’s AM and The World Today programs to morning and drive radio appearances.
David’s presentation is inspirational, entertaining and humorous. It’s designed for adults with an open mind; adults who understand that no matter what the product/service, packaging, presentation and messaging are all important. Unique in its subject matter, it’s a real eye opener!
