David Mitroff, Ph.D.

A comprehensive marketing strategy leverages Social Media to makes information more accessible and useful by combining together technology, content and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing and event promotion. Consumers expect organizations to use Social Media intelligently and for Social Media initiatives to align with other marketing strategies and core values. This workshop also provides an overview of the 9 Key Areas of Social Media as defined by David Mitroff, Ph.D. with examples from his consulting work with business owners and global organizations. Each participant will score themselves across these 9 Key Area to have a better understanding of their current online presence and areas to focus on to grow their business.

This information-packed Email Marketing and Social Media workshop will review the essential strategies and best practices a business professional or organization can use to get started or take their business development and marketing efforts to the next level. We will cover both high level and step-by-step actions items you can implement today to create more brand awareness, strengthen customer loyalty and generate new opportunities.

We will talk about:

- How Email Marketing is the most cost effective way to create top of mind sales
- What social media marketing really is and why it’s important
- Various social media networks and tools: how they interact, ways to leverage their strengths, and how to evaluate them for best use for your business or organization
- How other businesses are using these low-cost tools to gain visibility, develop relationships, and drive sales and engagement
- How to incorporate it into your business life without losing productivity

There are so many different companies to choose from in today’s world. Loyalty Programs give businesses a strategy to retain customers and gain new customers. During this interactive session learn about effect use of platforms such as constant contact for an effective email marketing strategy. Get your customers to repeat business by utilizing email marketing techniques and creating customer loyalty programs. Understand how to follow-up after an event to maximize customer retention. David Mitroff, Ph.D. will give a presentation on building an online presence. Attendees will learn a comprehensive approach to manage and protect their online presence in a positive manner with marketing and the proper use of social media. Attendees will possess all the tools necessary in order to maintain their reputation in a professional, affordable way.

Your online connections represent a source of social power, and the more connections you have the more power you have. Learn how to leverage social media networks, such as LinkedIn, to expand your professional and personal brand leading to new sales, more marketplace awareness and for career advancement. This keynote also provides an overview of the 9 Key Areas of Social Media as defined by David Mitroff, Ph.D. with examples from his consulting work with business owners and global organizations.

In This Program, discover:
How strong is your online brand
What parts of your business or organization can be affected by Social Media
What components of your current marketing plan could leverage Social Media
Developing the perfect LinkedIn personal profile
How effective are your current Social Media efforts

A comprehensive marketing strategy leverages Social Media to makes information more accessible and useful by combining together technology, content and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing and event promotion. Consumers expect organizations to use Social Media intelligently and for Social Media initiatives to align with other marketing strategies and core values. This workshop also provides an overview of the 9 Key Areas of Social Media as defined by David Mitroff, Ph.D. with examples from his consulting work with business owners and global organizations. Each participant will score themselves across these 9 Key Area to have a better understanding of their current online presence and areas to focus on to grow their business.