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  3. Dave Edwards
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Dave Edwards

Co-Founder
Sonder Studio
Country or state 
United States (Oregon)
Available to 
Global
City 
Bend
Fee 
Ask for pricing
Languages 
English
Volunteer
Yes
Timezone 
America/Los_Angeles

Personal Details

Bio

Experienced entrepreneur, executive, investor and advisor, with a proven track record of innovating and company building. Specialist in the future of work, especially the impact of AI and automation on the human employee experience.

My current speaking engagements include my wife & business partner, Helen, with whom I co-founded Sonder Studio. We bring a dynamic duo to the stage to help people understand AI, how it works for and against us, how it makes us feel and what we can do about it. We provide a positive outlook in an area that scares many by empowering people through knowledge that leverages expertise in technology, neuroscience, behavioral economics and philosophy.

I've been a performer all my life and a speaker for more than 20 years. I stitch together the future of technology and humanity with personal stories of working with some of the greats including Steve Jobs at Apple and Mary Meeker at Morgan Stanley. I've been an exec at the top of industry and an entrepreneur at the ground-level which gives me an ability to connect with a broad group of people.

To the stage, I bring a broad and comprehensive experience across finance, product marketing and strategy including as a venture capital investor and director, public company executive, startup founder & CEO and Wall Street analyst.

I'm a trend-spotter, analyst and storyteller. I have spent my career distilling and advancing big technology trends like the internet, cleantech and artificial intelligence. My brain is split in two with half dedicated to creatively designing consumer experiences while the other half has an uncanny ability to find the right metric to measure and build upon. This unique combination allows me to find opportunities ahead of the herd, create products that delight millions and raise billions for emerging companies.

My past experience includes co-founding Intelligentsia.ai (acquired by Quartz/Atlantic Media) as well as serving as head of software application marketing at Apple, head of consumer strategy at SunPower and a lead technology research analyst at Morgan Stanley.

My speaking experience includes wide range of conferences, including: the House of Beautiful Business, Greentech Summit, MacWorld, MarTech, Montreaux, Morgan Stanley Investment Conference, National Association of Broadcasters, National Headstart Association and South by Southwest. I've also been interviewed by a range of print and TV media, including: Bloomberg, CBC, CNBC, Fast Company, the Financial Times, Fox Business, the New York Times, and the Wall Street Journal.

Current position (1)

Co-Founder

Sonder Studio

Degrees (1)
History
Yale University
1989 to 1993

Presentations

Presentations (10)
Complexity & Complex Problem Solving in a Generative AI World

The workshop builds on the observation that change is more complex than ever before: open, dynamic, networked, emergent, the very hallmarks of complex systems. Join us for a talk or workshop in which we will leverage cutting-edge ideas from complexity science to explore how to effect positive change in complex organizational systems that are increasingly incorporating Generative AI.

Decision Making with Generative AI

In today’s digital workplace, decisions are made with data. But modern, high-dimensional data can confound our evolved intuitions and, paradoxically, make decisions harder.

Join us to learn the art and science of data-driven decision making in the age of Generative AI. Our Decision Making workshop is an interactive, practical introduction to the key skills of understanding meaning in data and how humans make decisions in partnership with machines.

The business case for people and process as part of AI/ML

Only a small fraction of companies get value from their AI/ML investment even after years of prototyping, infrastructure investment and strategy. Why? Because it’s all about how people learn and make decisions with machines and data. It should be easier but strong data-driven cultures don’t emerge, they are designed. We discuss why AI must be designed around how people learn and make decisions for it to deliver on its promise, and what to do about it.

Organizations are decision factories

“Organizations are decision factories,” says Nobel Laureate, Danny Kahneman. But with organizations increasingly being staffed not only by people and teams but also by data and machine learning models, how do human employees work best with machine employees? We explore the nuances of human decision making when workflow includes intelligent machines.

Data makes decisions harder, so here’s what to do about it

Shouldn’t data make decisions easier? You’d think so but that’s not how it works. We explain why our causal reasoning systems and intuitions are less useful the more data we have and why experience and data can be in conflict. We compare how humans reason and how machines reason and show you what makes for the best of both worlds. We touch on the future of causal machine learning and where the limits of machine reasoning are today.

How do we know that machines are learning what we want them to learn?

How do we know that machines are learning what we want them to learn? This is a central problem in machine learning and is known as the problem of alignment. Aligning machines to human intent is no trivial thing. While most people don’t worry about a superintelligence running amok, most of us do worry about the impact of intelligent machines on our experience of the world—are we eroding our own decision making capabilities and choices as we outsource more of our thinking and knowledge to machines?

AI, Personalization and the Design of Human Futures

Personalization in assistance, commerce, health, education and many other realms of life promises a new era of personal efficiency and, if done well, digital intimacy. But over personalization can be creepy and make people distrust AI or the brand behind it. AI forces us to think differently about the data we volunteer and the inferences being made about us and makes us want to know our data “voodoo doll.” It makes us want to ask what inferences are made about us based on our data and the data of others. We can feel trapped by the Paradox of Personalization and wonder if companies are engaged in human-centered design or in human futures design. In this talk, we dive into the emerging issues of personalization and the impact on privacy, preferences and personal agency.

AI and your Inner Self

In this session, we disrupt the traditional view the audience has of privacy. We describe how a new type of intelligence is interacting with us, forcing us to think differently about privacy. We detail how, instead of the inputs — what information we volunteer — we have to think of the outputs — what inferences are made about us. We explain how AI is alien in its knowledge about us, and how passive and unavoidable data collection can be used to track and infer our inner states, giving away our doubts and hesitations. We explore where these are used to budget us to alternate ends. We thread many privacy-related themes together to end with audience insights into AI’s role in denying us the right to explore, change, make mistakes and grow.

AI and our Biased Society

In this session, we explain how data bias impacts AI. We explain how data reflects human bias and how this presents in the data, as well as how AI algorithms amplify bias. We explain fairness and how fairness metrics can conflict. We explain why it’s vital to have diversity in AI, and give multiple, concrete examples of where bias in AI has caused harm. Finally, we close with the promise of AI done well — reducing human bias and increasing inclusivity.

Trust in the Age of Creative and Generative AI: Designing A Mind for Our Minds

In an era where artificial intelligence is evolving beyond mere predictive tools to become creative partners and generative entities, our relationship with machines has never been more crucial. This talk will explore how trust between humans and machines can either support or disrupt the trust we place in one another. Each of us is preparing for a future where our lives constantly interact with machine intelligence. What does this mean for how we trust each other and our institutions? How do develop “machine intuition,” a reliable mental model for how our robot partners think? Trust relies on collective intelligence but there’s no guarantee that AI won’t make us collectively stupid instead. So we will delve into the concept of designing AI systems that not only enhance our individual capabilities but also amplify how we can be better together.

Workshops (2)
Data-Driven Decision-Making
Full day
(View workshop agenda)

This workshop starts with understanding how humans think; how humans gain a sense of knowledge and make decisions. We then explore the role of intuition and experience versus analysis and predictive modeling. We diagnose the barriers to better use of data and the human factors at play. We look to the latest in behavioral science to understand where people are indispensable and what's required to unlock human potential in the age of data. We dive deep on how technology—big data, analytics, AI/machine learning—changes where, how and when to look to data for better decision-making.

Complex Problem Solving
Full day
(View workshop agenda)

Complex problems are unpredictable, dynamic, networked, open, and their behavior emerges over time. To solve them, organizations must also be unpredictable, dynamic, networked, open, and emergent.

Past talks (7)
Are we too obsessed with intelligence?
House of Beautiful Business
Sintra, Portugal
June 4, 2023
Learning in the Age of AI
Unknown Summit
Lisbon, Portugal
November 7, 2019
Artificial Intelligence Masterclass
House of Beautiful Business
Lisbon
November 5, 2019
AI and Intimacy
House of Beautiful Business
Lisbon
November 6, 2018
Branding, Marketing & Generative AI
Santander Global Branding Summit
Lisbon Portugal
June 6, 2023
Innovating with Generative AI
Starbucks Innovation Expo
Seattle
May 23, 2023
Governing AI: Responsibility, Trust, and Innovation for a New Era
Starbucks Innovation Expo
Seattle
May 23, 2023
  • All (1)
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Books & Articles (13)

Make Better Decisions: How to Improve Your Decision-Making in the Digital Age
Bitterbrush Press,
2022
The skills your kids should cultivate to be competitive in the age of automation
The new Watch 3 and iPhone X interfaces are examples of a classic Steve Jobs insight
Which countries do people most trust with their data? “None of the above.”
AI does not have enough experience to handle the next market crash
Ninety percent of people think AI will take away the jobs of other people
What Facebook can learn from Kierkegaard about making authentic choices
Google’s engineers say that “magic spells” are ruining AI research
If we end up sitting around in self-driving cars watching ads, Google is going to make billions
Zoom may be the true unicorn—a profitable tech startup
Everything Uber doesn’t want you to notice in its IPO
WeWork is already the wildest IPO of the year
Peloton’s IPO is well-timed to exploit our obsessions with fitness and showing off

Expertise (19)

Technology
Media & Marketing
Business
Artificial Intelligence GenerativeAI Data-Driven Decisions Human centered design Decision Design Internet Decision-making Artificial Intelligence for Business Automation Future Data and Privacy bias AI Ethics AI Decision Science making better decisions

Clients

Starbucks
The New York Times
Santander
State of Oregon
Disney
CapGemini Invent
R/GA
Oregon State University
House of Beautiful Business
US Department of Energy
National Head Start Association
Galp
Callahan Innovation

Reviews

Testimonials (6)
  • “Helen and Dave delivered a brilliant session for our 500-person advertising team at The New York Times. For businesses not inherently rooted in technology, there is perhaps no phenomena as alluring in its potential, inevitable in its advance and utterly terrifying by virtue of its technical and moral complexity as artificial intelligence. Dave and Helen delivered a uniquely engaging session that addressed this exact complexity and everyone came away from the workshop more optimistic about the role AI will play in their business moving forward." Zazie Pence, Talent and Culture, The New York Times
    Zazie Pence
  • I have been involved in executive development and digital transformation for a number of years and can safely say that Helen and Dave's ability to make AI simple and accessible is outstanding. They break down technical barriers so executives can understand new strategic opportunities and the extent to which machines will change people and the way we work." Paulo Pisano, Chief People Officer, Galp
    Paolo Pisano
  • "Helen and Dave have a unique understanding of AI technology, its business opportunities and its effect on people and society. They have a knack for pulling disparate pieces together in a way that helps people understand the bigger picture." Kevin Delaney, Co-President and Editor-in-Chief, Quartz
    Kevin Delaney
  • "Helen and Dave have a unique ability to describe what it means to be human in the age of AI. They prompt an audience to think beyond the technology and to consider how technology can be both humanizing and dehumanizing. They are masters in translating complex issues into compelling, relatable stories, and theirs was the first presentation about AI that reassured me that, yes, we can do this, a beautiful future is possible with AI." Tim Leberecht, Co-CEO, The Business Romantic Society
    Tim Leberecht
  • "“The incredible workshop session led by Sonder Studio at the 2020 Talent Summit was not only thought provoking, engaging, and innovative, but came with practical takeaways. Feedback on the workshop from summit attendees was excellent. The Edwards, and their Redmond Proficiency Academy team of students, knocked it out of the park!" Todd Nell, Director, State of Oregon Workforce and Talent Development Board
    Todd Nell
  • "Helen and Dave were great workshop facilitators and our diverse group—from AI novices to experts—was able to learn valuable AI insights and create new ideas for ethical AI in education." Taylor Bohn, Partnerships, National Head Start Association
    Taylor Bohn
Recommendations
Why choose me? 

Dynamic speaker on how to activate the collective intelligence of humans and AI.

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