I’m a senior digital marketer specialising in social media. I'm currently head of social in EMEA for Weber Shandwick - one of the world's largest communication agencies. At Weber I lead social media business for some of the world's largest brands including Unilever (All Things Hair), Nestle (Nespresso, Purina), Electrolux (AEG), Motorola, Lenovo, Vauxhall, Wickes, Ocado and the Mayor of London. Previous to this I headed up social and digital work for Proctor & Gamble at Ketchum - covering 14 different P&G brands. I'm Chair of the PRCA's Digital Group, a member of the PRCA Council and sit on the AMEC social media measurement committee. I play an active role in the wider PR industry and I am a regular speaker, commentator and blogger on digital PR and the future of the industry.
