Dancho Dimkov

In my presentation, "Your Ideal Client is on LinkedIn. Find Him!", I explore how to leverage LinkedIn as a powerful platform for prospecting and outreach to build genuine relationships rather than relying on spammy tactics. I walk through the key steps of the ZZ Framework, starting with Ideal Client Profiling, creating a B2B database, and crafting the right messaging to attract and engage prospects. I also dive into effective outreach execution, handling responses, and optimizing outreach campaigns to consistently generate high-quality leads.

By treating outreach like relationship-building, I emphasize that success on LinkedIn is about nurturing trust and offering value at every stage. I share actionable strategies to help you not only find your ideal clients but also connect with them meaningfully to drive growth in your business.

In my presentation, "Write a Book - That Will Bring Your Ideal Client to You," I walk business owners through the process of using a book as a strategic tool to attract and engage their ideal clients. I share my personal journey of writing Sweet Leads, how it began as a blog and evolved into a full-fledged book that became a key marketing asset for my business. I outline simple steps to help entrepreneurs write a book that resonates with their target audience, from defining the core message to breaking it down into blog posts that can eventually form the chapters of a book. I also dive into the practical aspects of publishing, promoting, and leveraging the book to build credibility, generate leads, and create a lasting impact in your industry.

In my presentation, "From General Consulting to Specialized Growth Services", I share the journey of transforming BizzBee Solutions from a broad-spectrum consulting firm into a highly specialized company focused on B2B outreach and lead generation for high-ticket service providers. I walk through the impact of Covid-19 on the consulting industry and how businesses like mine had to pivot to more specialized services to stay relevant and thrive. I introduce the 6-step lead generation solution, which leverages a combination of LinkedIn and email outreach to connect with decision-makers in B2B markets. This shift has led to exponential growth, attracting 50 new clients during the pandemic and helping them secure meetings and deals faster, while maintaining an affordable and partially automated approach. I emphasize the importance of narrowing your focus, targeting a specific niche, and offering specialized services to become the go-to expert in your field.