Prof. dr. Cor Molenaar puts people in the centre of all the changes that are occuring in society and companies. There is no such thing as a technology push. People started to change because of the new technology; the Internet hype proved that people have to accept those techniques and want to change. A changing society, new challenges for companies, internationalisation and an enormous need for commu-nication between people are examples of this change. Application of new techniques like the Internet, cellular phones and new chips (to be read from a distance) are making the changes possible. But what is really happening? What are the chances and threats you will come across as a human being, an entrepreneur or a customer? The tension between sociology, technology and marketing is the field of prof. Molenaar. He is conducting academical research on this matter, but is also advising companies. His book 'eStrategy' (2000) has been translated into six languages. His book 'The impact of the I-culture' was nominated for the title Best Management book 2003. His latest books "The end of shops?" and "Why we prefer a smartphone rather than a car" was [ublished in Dutch and English He is currently professor at the Erasmus University in Rotterdam, specialising in e-marketing, supply chain integration and customer shopping behaviour (online and retail) and advices various respectable companies Cor Molenaar is a dynamic speaker, a brilliant strategist, and brings tremendous know-how with his impressive presentations.
