In 2011, Carol Kaemmerer took what seemed like shockingly bad news, and turned it into an amazing opportunity. In 2022, Carol was named as one of the top six personal branding experts by The American Reporter.
After a surprise downsizing in 2011 in the Fortune 500 company she served as a consultant, Carol found that her 20 years of marketing communications experience provided the perfect set-up for helping professionals build their online brand. LinkedIn, she recognized, is an integral part of that brand-building. But many brilliant leaders, are unable to articulate their brand effectively on LinkedIn, and that was a weak link in their online reputation.
Since 2011, Carol has focused her communications expertise on helping C-suite executives and senior leaders use LinkedIn powerfully, creating positioning and messaging that reflects their business passion with authenticity. Her award-winning book, LinkedIn for the Savvy Executive: Promote Your Brand with Authenticity, Tact and Power was published in 2016; its Second Edition was published in 2021.
Carol believes that your personal brand – well articulated on LinkedIn – is your best protection against business changes beyond your control. Carol is passionate about teaching others – business leaders and entrepreneurs – strategies for using this essential business tool with confidence. Her clear communication style and passion for helping others learn to use LinkedIn effectively results in audiences that are engaged, motivated and empowered to take control of their online brand.
