Bobbie Carlton | SpeakerHub

Personal Details

Current position (3)

Founder

Innovation Women

Founder

Innovation Nights

Founder

Carlton PR & Marketing

Degrees (1)

Communications

Ithaca College

1983 to 1986

Bio

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Bio #1

I founded Innovation Women, Innovation Nights and Carlton PR & Marketing.

Innovation Women is an online speaker bureau for entrepreneurial, technical and professional women. We connect event managers with great female speakers.

Innovation Nights is a free monthly product launch party & networking event that has grown into a local innovation economy mainstay. We mobilize the local social media community to help support Boston-region entrepreneurs and innovators with grassroots level visibility. We've helped to launch more than 1500 products in ten years.

I founded Carlton PR & Marketing, a boutique integrated marketing agency. We focus on delivering marketing results based on our clients' goals. We engage with clients in three ways:

-- As a traditional agency (with a heavy emphasis on PR and social media marketing programs.)

-- As an outsourced PT or interim marketing head or department

-- As an adviser or coach (we're deeply involved in the Boston-area startup scene.)

I do my best to connect startups and small companies with the resources they need.

I've worked extensively in enterprise software, design and manufacturing. I can do a technical deep dive, or work on corporate strategy. Previous clients/employers have included Applix, Authoria, BPM Partners, Cognos DEC, Enterasys, FTP Software, Ipswitch, Kubotek USA, Lexmark International, Mathworks, Onyx Software, Primavera Systems, PTC, Rational Systems, and many more.

Specialties: Integrated marketing, including: Public Relations (PR),strategic alliances, marketing programs, Web-based marketing, social media marketing, SEO/SEM, COPPA compliance, email marketing, and navigating the Boston startup and entrepreneurial scene.

My name is often misspelled: Bobby or Bobbi Carleton, Carlson, Charlton

Bio #2

Presentations

Presentations (4)

No Excuses – How to Get Yourself on Stage

Innovate Yourself Track — Are you tired of sitting through yet another DAMP (Dreaded All Male Panel)? Your story will never be heard sitting in the audience. Being onstage is powerful but the issue with many women is that they don’t know how to get there. Join us as Bobbie Carlton, Founder of Innovation Women, a company that connects women with event managers looking for speakers, gives you the tools you need to get onstage, be heard, and be paid to speak!

Building Your Innovation Community: The Mass Innovation Nights Story

In 2009, the economy had fallen off a cliff and the startup I was working for ran out of money. There were no jobs and I had a stay-at-home husband and two kids to feed. But social media was on the rise and new era of event marketing was upon us. Suddenly everyone in Boston was running grassroots events and the landscape for launching new products in the local community was changing. In the last nine years, our monthly new product showcase, Mass Innovation Nights (MIN), has helped to launch more than 1000 new products (ranging from apps to enterprise software to medical devices, food, toys and more) that have received more than $2B in collective funding. How? Through the use of crowdpromoting – the practice of activating and building a community to promote an idea, business or products. Learn how MIN works and how you can use our tactics to build your local innovation economy and get more exposure for your own new products. You’ll learn how we encourage participation (our community gen

Public Speaking: The Career Game-changer

What does it take to become a thought leader? To be seen as the expert or the authority in your field? What will it take to get that next promotion? Or a new job? Or a board seat? Often, nothing more than the willingness to speak up and share your thoughts and experiences in public. Employers have always valued the employee who speaks well. Public speaking is, and always will be, an important skill, and well worth developing. But speaker training itself is only part of the puzzle.

Business Storytelling - How to turn your best stories into business

I was recently invited to the University of Michigan to be a part of their StoryLab Premiere. I was needlessly intimidated when I learned the headliner was Glynn Washington of NPR's Snap Judgment. (Super nice!) One of the things he said that night stuck with me. Glynn had gone to law school and he said, "All I remember from law school - whoever tells the best story wins." The same holds true for business.

Past talks (1)

No Excuses: Getting More Women on Stage

Women in Tech Summit

Raleigh, NC

November 11, 2018