Bob is one of the most sought-after international speakers on advertising and marketing.
He is author of the popular “Ad Contrarian” blog, named one of the world's most influential marketing and advertising blogs by Business Insider.
He has written several books including “101 Contrarian Ideas About Advertising” which became Amazon’s #1 selling advertising book, and "Marketers Are From Mars, Consumers Are From New Jersey" which Amazon chose as #1 "Hot Prospect" in advertising.
Bob has been the ceo of two independent agencies and the US operation of an international agency. He has created advertising for McDonald’s, Toyota, Pepsico, Bank of America, AT&T, and more companies than he cares to think about. Through his company, Type A Group, Bob sometimes advises advertisers, agencies, and media.
In 2012 he was selected Ad Person of the Year by the San Francisco Advertising Club.
Bob has served on the boards of the Advertising and Marketing International Network, the Foundation for Osteoporosis Research and Education, and spent one year as Special Assistant to the Executive Director of the California Academy of Sciences.
In recent months, Bob has spoken in Canada, UK, Spain, Belgium, Germany, Austria, and Switzerland. Upcoming international talks in the second half of 2016 include New Zealand, Norway, and Ireland.
