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  1. Home
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  3. Barbara Negron
Barbara Negron's picture

Barbara Negron

SVP Managing Director EF and Partnerships
Cogent Bank
Country or state 
United States (Florida)
Available to 
North America
City 
Orlando
Fee 
Ask for pricing
Languages 
English,
Spanish
Volunteer
Yes
Timezone 
America/New_York

Personal Details

Bio

Barbara J. Negron is a senior banking and fintech executive with more than 20 years of experience building and delivering banking platforms, digital products, and embedded finance capabilities inside regulated financial institutions.

She currently serves as SVP and Managing Director of Embedded Finance and Partnerships, where she focuses on developing bank led embedded finance capabilities and managing strategic partnerships. Her work centers on aligning product, technology, risk, compliance, and operations to support scalable and responsible innovation.

Earlier in her career, Barbara held senior roles working with FIS and Finastra. In these roles, she was deeply involved in implementations, product management, and the development of both core banking platforms and digital financial products. At FIS, she worked directly on the embedded finance platform and partnership initiatives, collaborating with banks, fintechs, and internal teams to support sponsor banking models and embedded finance programs operating in highly regulated environments.

Barbara has delivered speaking engagements focused on fintech and bank relationships, drawing from real operating experience rather than theory. Her perspective is shaped by years of hands on work inside institutions where ideas only succeed if they can be implemented, governed, and sustained. She has worked closely with bank executives, product teams, engineers, compliance leaders, and fintech partners to bring platforms into production and keep them running at scale.

Her experience includes supporting sponsor bank models, designing operating frameworks, and helping organizations navigate regulatory review, risk ownership, and cross functional accountability. She understands where friction typically arises between banks and fintechs and how to address it before it slows progress.

As a speaker, Barbara is known for clarity and practicality. She focuses on how bank fintech partnerships actually work once programs move beyond strategy and into execution. Audiences leave with a clearer understanding of what successful partnerships require and how to apply those lessons within their own organizations.

She speaks to executive, senior, and practitioner audiences on embedded finance, payments and platform modernization, sponsor bank readiness, and leadership in regulated financial institutions.

In addition to her platform and partnership work, Barbara has been actively involved in internal inclusion and leadership networks, supporting talent development, mentorship, and cross functional collaboration within large financial services organizations. This experience informs her approach to leadership, team alignment, and building cultures that can sustain innovation at scale.

Current position (1)

SVP Managing Director EF and Partnerships

Cogent Bank

Degrees (1)
Business Administration
interamerican University
1989 to 1992
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Expertise (16)

Financial services
Technology
Leadership
Financial Services Transformation, Banking and FinTech Bank Transformation Banking App Development Digital banking FinTech Fintech Innovation Fintech Solutions Limited Payments Evolution embedded finance BAAS Strategic Partnerships GTM
Recommendations
Why choose me? 

I bring hands experience turning strategy into execution across platforms.

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