Babs is a passionate Business Leader, and Strategist with keen insights into the development and implementation of high-impact business transformation, marketing, and brand development initiatives. He is an expert at leveraging the power of brands to secure the competitive edge
His work experiences and competencies are in the areas of Strategic Planning, Advanced Analytics, New Product & Service Innovation, Customer Experience, Enterprise Digital Transformation, Omni-Channel Commerce, Precision Marketing, Marketing Management, Brand Management, and Integrated marketing communication.
Babs has worked on projects for several leading brands across North America, EMEA, and APAC; Samsung, Nestle, World Bank, Coca-Cola, Toyota, Guinness, Procter and Gamble, Ericsson, Skye Bank, Standard Bank, Nestle, GlaxoSmithKline among others
Babs is the author of Cracking the Life Code, and a member of the Advisory Panel, Pace University's Lubin School of Business Design Thinking program.
