Azhelle Wade

Azhelle's been having way too much fun in the toy industry over the past 10 years working for companies like Toys R Us, Party City, and Madame Alexander, just to name a few! She's climbed up and across the ladder in the toy world, starting out as a designer, later gaining 3 toy patents, and eventually becoming a VP at a toy company.

But, after building and mentoring a diverse and talented team toward success, she had the vision to do the same with newcomers to the toy industry. With that thought, Azhelle combined her industry knowledge, inspirational mantras, and extra passionate toy talks to create the now highly rated toy podcast, Making It In The Toy Industry.

Today Azhelle is known industry-wide as The Toy Coach. She joyfully works as a consultant for popular IP’s and toy companies of all sizes. Her online course, Toy Creators Academy empowers newbies in the toy industry with step-by-step guidance, downloadable worksheets, and group coaching.

Azhelle’s mantra for her followers is, make it toyetic!