Ashley Dudarenok | SpeakerHub

Personal Details

Bio

Ashley Dudarenok is a Chinese serial entrepreneur, award-winning digital expert and author.

Recognised as a “guru on fast-evolving trends in China” by Thinkers50, Ashley is the founder of ChoZan 超赞, China research and digital transformation consultancy and Alarice, China-focused digital marketing agency among others.

Ashley and her team help world’s top companies to learn for and from China through research, China learning expeditions, and consulting projects.

She has both a deep theoretical knowledge of China’s digital landscape development and is immersed daily in the market, observing and applying what works for business.

Her expertise has been sought after and endorsed by China’s tech giants, such as Alibaba, Jingdong, Pinduoduo, XPeng and others.

Ashley Dudarenok is serving the world’s most loved Fortune 500 brands, tech giants and unicorns to gain competitive advantage by applying tactics and strategies learned from the fast moving, innovative China market.

Ashley helps create a bridge between China and the rest of the world. She is an author of 10 books on Digital China.

Her top-rated YouTube vlog (https://www.youtube.com/c/AshleyDudarenok) covers the China market, consumers, future of retail and digital marketing.

Ashley is a regular media contributor to publications such as the BBC, the SCMP, TIMES, Reuters, Forbes and Bloomberg among others.

You can find out more about Ashley and her work at www.ashleydudarenok.com or via her LinkedIn profile @ashleydudarenok.

Current position (2)

Founder

Alarice

Founder

ChoZan 超赞

Achievements (2)

LINKEDIN TOP VOICE IN MARKETING

Over 85,000 followers on the platform

ONE OF WORLD’S TOP 100 RETAIL INFLUENCERS 2023

By RETHINK Retail

Degrees (1)

Business and Economics

Chongqing University

2007 to 2010

Presentations

Presentations (3)

THEME 1: CUSTOMER CENTRICITY

✔️ Modern Chinese consumers: what do they want and how to sell it to them
✔️ Building seamless consumer journey, implementing social+ models and effective CRM loyalty programs
✔️ What can we learn from China’s top social media platforms: lessons to global marketers from WeChat, Weibo and Douyin
✔️ China’s luxury boom and what the opportunities are there for brands

THEME 2: FUTURE OF RETAIL

✔️ What does the future of retail look like: New Retail ecosystems, virtual influencers and seamless OMO journey
✔️ How China’s tech giants (Alibaba, Jingdong, Tencent) are shaping the future of global commerce
✔️ Live Streaming E-Commerce: how to start live-streaming for your brand and attract consumers based on China’s examples
✔️ China’s metawave and Web3 marketing: marketing and selling in the age of XR, metaverse and virtual humans

THEME 3: LEARN FROM CHINA

✔️ A look into the booming technology sector in China: retail tech, AI, VR, IoT and more
✔️ How Chinese tech ecosystems (Alibaba, Tencent, Meituan, Bytedance) are driving business transformation and what we can learn from them
✔️ How Chinese tech giants support the development of smart cities and village digitization, and what we can learn from it
✔️ China’s Digital Transformation and business lessons to learn: leap over the competition by learning from the world’s most competitive business market. China’s living in the future, don’t get left behind.

Past talks (7)

How to market in China through Weibo, video and live-streaming platforms.

Cross Border Summit

Shenzhen

April 19, 2018

Zoom: A Beginners Guide to Gaming in China

iGaming Asia Congress

Macau

March 13, 2018

Women Leadership Panel Discussion

Manulife’s Global Women Alliance

Hong Kong