Ashley-Anne Schmidt

Client experience isn’t just a feel-good add-on — it’s one of your strongest business tools. In this data-meets-delivery keynote, Ashley shows how smart, intentional systems drive retention, increase referrals, and expand your capacity. Because happy clients aren’t just nice — they’re strategic.

Learning Objectives / Key Takeaways:
– Define what client experience means beyond “good vibes” or surface-level niceties
– Understand the tangible business metrics impacted by strong CX (referrals, repeat bookings, reviews)
– Learn how to build client experience into your ops without adding more manual work
– Spot the CX leaks that are costing your business — and fix them with smart automations

For many service providers, burnout doesn’t come from the work itself — it comes from how the work gets managed. This keynote challenges the belief that setting boundaries has to be hard, uncomfortable, or confrontational. Ashley shows how to operationalize boundaries inside your business — so you’re not stuck over-explaining, over-accommodating, or overextending. From inquiry forms to the onboarding process to email protocols, attendees will leave with a new way to think about “saying no” — without actually saying it.

Learning Objectives / Key Takeaways:
– Rethink boundaries as a systems and strategy issue — not just mindset work
– Identify where overgiving is baked into your client journey and service delivery
– Learn how to adjust workflows, communication, and policies to protect time and capacity
– Build a backend that reflects the version of you you’re trying to grow into — not the one still burning out

Client experience doesn’t have to mean more work or more tools. In this practical, example-rich workshop, Ashley walks attendees through how to build smoother, more thoughtful CX using the systems they already have. From first inquiry to final invoice, you’ll learn what to say, when to say it, and how to make it feel personal — without being fully manual.

Learning Objectives / Key Takeaways:
– Understand what a strong, strategic client journey looks like (and where most people go wrong)
– Learn how to automate touchpoints without losing the human touch
– Get copy + system examples for emails, schedulers, and inquiry forms
– Walk away with a clearer, simpler structure for intake and onboarding

You don’t need to be more assertive — you need better systems. This tactical, example-rich workshop walks through how to embed boundaries right into your operations. From inquiry auto-responders to client portals, calendar buffers to scope language, Ashley shows how to design a client experience that protects your energy and delivers excellence. Boundaries aren’t about saying no louder — they’re about building a business that doesn’t ask you to bend in the first place.

Learning Objectives / Key Takeaways:
– Identify where most boundary breakdowns happen inside service-based businesses
– Learn how to enforce boundaries through automations, policies, onboarding, and workflow design
– Understand how to set realistic expectations with clients before resentment sets in
– Walk away with plug-and-play scripts and tools to reinforce your time and capacity