Ana Adi | SpeakerHub

Personal Details

Bio

Researcher | Academic | Consultant | Speaker

Prof Dr Ana Adi is the Head of the Department of Corporate Communications at Quadriga University of Applied Sciences. She is a digital humanist whose work focuses on online strategic communication (including CSR, activist communication) and that features innovative and online-based research methods.

As a consultant, Ana’s expertise lies within the field of social media strategy, monitoring and measurement, and digital storytelling.

Current position (1)

Professor of Public Relations/Corporate Communicat

Quadriga University of Applied Sciences

Degrees (3)

Phd (Media & Creative Industries)

University of the West of Scotland

2006 to 2011

MA (Strategic Communication)

University of Missouri-Columbia, USA

2004 to 2006

MA (Management & Business Communication)

National University of Political Studies and Public Administration, Romania

2003 to 2005

Presentations

Presentations (6)

Effective PR Measurement.

Keynote address given at the PR Summer School organized by the PR Summer School. Deutsche Press Akademie in Berlin, Germany in July 2016.

Digital Culture, Communication and Society

Keynote address given at the International Conference on Digital Culture, Communication & Society organized by the Cyberspace Working Group of the Faculty of Communication at the University San Jorge in March 2015.

Social media and internal cross-cultural communication

Keynote address given in November 2014 at the Institute of Internal Communication in London, UK.

Corporate activism

In recent years, corporate activism has increasingly been intriguing, puzzling and challenging communicators. My research and talks discuss whether activist stances be “exported” and how organizations could become focus of another organization’s activism or even another state.

PR2025 - future PR

PR2025 discusses the trends and competences communication practitioners should aim developing and/or improving in the mid-term, with particular focus on technology and business competences. The talk also features solutions for development, highlighting also responsibilities for organizations, training bodies, associations, universities and individuals.

Women in PR

This covers either my experience of producing a podcast or the research into women in PR and what it means to practice (it covers feminisation of the profession; feminist and critical theory perspectives; women in leadership in PR/Comms).