I craft compelling stories of how customers are using products/services, edit out that one sneaky word that turns a response to a question heard 100s of times from snarky to stellar, and follow up to make sure someone got his/her project off and running. I don't use scripted responses in my emails (even those massive conference follow-ups) and I LOVE writing hand-written thank you / birthday / happy Wednesday cards to clients.
// STRATEGIC // With degrees in Digital Design and Graphics, Advertising and Marketing Communications, and Marketing, I have the understanding and experience to translate strategic goals into actionable items through multiple channels.
// DATA DRIVEN // Spreadsheets are kind of my thing. I use data to formulate customer profiles which I can then use to target and evaluate campaigns. And these profiles aren’t just demographics. The data becomes “Brad,” a recent college graduate whose favorite color is red, owns a golden retriever, and likes to spend time outdoors with his friends.
// I GET “WEB” // I started designing websites in 1997 (yes, I’ll admit to having a GeoCities account) and am proficient in HTML, CSS, and JavaScript.
