Alyssa Greenfield | SpeakerHub

Personal Details

Bio

Alyssa is a journalist- turned thought leadership strategist and ghostwriter who’s worked with growth-stage startups, Fortune 500 companies, and award-winning content agencies. She’s produced content for IBM, Ernst & Young, Capital One, Lockheed Martin and John Deere as well as startups in industries ranging from SaaS to data ops to manufacturing.

Today, she helps female founders differentiate themselves and their companies on LinkedIn and other channels.

She challenges founders to stop trying to capture demand and start creating it and partners with them to channel their vision into words that lead to meaningful growth.

Current position (2)

Founder + CEO

Owl Street Content

Angel Investor

She's Independent

Degrees (1)

Journalism

Syracuse University

2007 to 2011

Presentations

Presentations (2)

Finding founder-market fit: how to tell stories that support company growth

We talk a lot about product-market fit. But what about founder-market fit? The way a founder shows up in the world can capture the attention of ideal customers and inspire them to purchase. It can also capture the attention of ideal investors, partners and future team members.

In this session, I’ll share the specific ways I help my startup founder clients find founder-market fit so they’re telling the right stories to the right audiences—and supporting company growth. Plus, we’ll go over practical steps any founder can take to figure out what to talk about publicly to drive product adoption.

LinkedIn for startup founders: how to get started when you're short on time

Want to grab the attention of investors, customers, partners and talent on LinkedIn?

Wish you could do it without a gigantic time commitment?

I can easily agonize over the wording of a post and POOF there goes a full hour. And I’m a professional writer and thought leadership strategist!

So I’m going to give you everything you need to write one post a week for the next 12 weeks. Write them in batches while you’re feeling inspired OR write one at a time in 20ish minutes a week.

Plus, I'll share my best advice for creating community and building relationships on LinkedIn... without spending time you don't have.

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Expertise (9)

PR & Communications

Media & Marketing

Business