Alba Lopez Cabrera | SpeakerHub

Personal Details

Bio

Alba López Cabrera is a Dominican, Economist, & skilled business entrepreneur: stepmom of a 30-year-old retail tech business, mom to a 9-year-old sportswear one, and most recently, CEO and Consultant of a Studio in Behavioral Economics.

Based on her experience as a leader and a strategist, she's committed to enlightening individuals, businesses, and non-profits, on how understanding behavior is one of the main keys to gain competitive advantage, enhance stakeholder relationship and achieve growth objectives.

Current position (3)

CEO

ALC Consulting Studio

CEO

Zynk Sportswear

Director

Ceducompp

Degrees (1)

Msc in Economics, Accounting and Finance

University of Bristol

2017 to 2019

Presentations

Presentations (6)

Behavioral Economics for Business Growth

"How businesses can leverage on behavior to drive growth and enhance decision-making."

Leveraging on psychology for conquering personal finances

"Practical tips and strategies for individuals and businesses to overcome biases and make better financial decisions"

Learning who you are to maximize profit.

"How biases and heuristics impact investment decisions, personal finance choices, retirement planning and consumer behavior"

The Role of Emotions in Business Behavior

How fear, greed and happiness impact financial choices, investment behavior, decision-making and consumer spending.

Thriving through the Sunk Cost Fallacy

Herding behavior, overconfidence, irrational exuberance and how to get up after feeling an extreme failure.

The psychology behind pricing and consumer decision-making

Behavior principles to set optimal pricing strategies, communicate value and influence purchase decisions.

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Books & Articles (1)

Is the learning cost more of an emotional one than a monetary one?

Expertise (19)

Business

Retail

Leadership