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  1. Home
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  3. Alan K‘necht
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Alan K‘necht's picture

Alan K‘necht

Founder
K'nechtology Inc.
Country or state 
Canada (Ontario)
Available to 
Global
City 
Toronto
Fee 
Languages 
English
Volunteer
Yes

Personal Details

Bio

With 20+ years in the world of Internet marketing and measurement, Alan has worn many hats: HTML coder/web designer, SEO consultant, web & social media marketer and always has backed up his work with quality analytics and analysis.

He has spoken and keynoted at dozens of conferences worldwide. Is a regular contributor to a number of industry publications, corporate trainer and manages to operate his own consulting firm.

Current position (1)

Founder

K'nechtology Inc.

Achievements (1)
Small Business Book Award (Marketing)

Winner of the The Winners: Reader’s Choice 2010 Small Business Book Awards for "The Last Original Idea"

https://smallbiztrends.com/2010/12/readers-choice-2010-small-business-bo...

Degrees (1)
Economics
University of Waterloo
1981 to 1984

Presentations

Presentations (3)
Using Social for Personal & Business Growth

Everything from A-Z on using social media to grow your business. A semi-interactive keynote, where topics start with:
A: Assemble and organize your ideas and opportunities
B: Become a become of knowledge by sharing what you know
.....
M: Measure everything to learn what works and doesn't
....
Z: Zeitgeist, know it capture it and leverage it

Use the Power of Story to Influence Action

Numbers are just numbers and are meaningless when given out of context. In this address attendees learn how to use data/numbers to tell an effective story to all corporate levels. Ensuring on going project support or buy-in for new projects.

Measuring a Social Media Fire

What elements does it take to not only start a fire, but to maintain it, and have controlled growth. This session address these elements in a visual non-technical format so that corporate social media teams can learn what it takes to have a successful social media presence.

Past talks (3)
Use the Power of Story to Influence Action
Pubcon
Las Vegas, Nv
November 8, 2017
Using Social for Personal & Business Growth
ATCS Networking Night
Thornhill, On
December 20, 2016
Measuring a social Media Fire
140Conf Montreal
Montreal, Qu
November 14, 2012
  • All (2)
  • Videos
  • Photos (1)
  • Slides (1)
This speaker hasn't uploaded any videos yet.
MTL140 Conference
MTL140 Conference
Past, Present & Future: Measuring Social Media's Impact
This speaker hasn't uploaded any one sheet yet.
This speaker hasn't uploaded any press information yet.

Books & Articles (9)

The Last Original Idea
Infinity Publishing,
2010
Here’s an alternative to cookies for user tracking
Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data
Cross-domain analytics tracking: Why you may not need it
Align your marketing plan with your analytics measurement plan
Measuring your social media efforts with unique acquisition channels
Why You Need An Independent Analytics Audit
The future of digital advertising: Ads that look back
Up the Down Escalator of Social Marketing

Expertise (10)

Technology
Advanced Analytics Google Analytics Digital Analytics How to Use Social Media Storytelling C-Suite E-commerce SEO/SEM analytics training
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